China Advertising Trends Forum 2013 held in Nanjing

China Advertising Trends Forum 2013 held in Nanjing

Chinese National Association Hou ads Yunchun president to attend the 2013 China Advertising Trends Forum held in Nanjing

May 31, 2013 Seventh China Advertising Trends Forum held in Nanjing . The forum was organized by the China Association of National Advertisers , Peking University , Jiangsu Radio and Television co - sponsored .

The report shows that the current international environment is complex and volatile political and economic , that affect the smoothness of our economy are still many negative factors .

CPPCC National Committee , China Association of   National Advertisers President Hou Yunchun attend the forum with a speech , and delivered the keynote address , feel the pulse of the current macro- economic situation of China and the trend in marketing communications and other issues , has won high praise from all the guests present .

China's economic growth is accompanied by a rapid growth phase in medium- or high- growth sub - conversion , we must accelerate the transformation of development mode , an attempt to improve quality and efficiency .

The majority of advertisers to strengthen the company's marketing , brand awareness , firmly establishing the concept of integrity , and promote innovation and development , encourage innovation and marketing communications , has won the domestic and international markets .

Pattern as the theme of the forum is about macro-economic backdrop , urbanization strategy , television media , online video , mobile internet , social marketing , advertising industry began to explore other topics , industry trends depth interpretation .

Secretary General of China Association of National Ad Boan Liu , Jiangsu Radio and television stations Bu Yu , Jiangsu Advertising Association president Yoshihisa day and other guests , as well as the economic sector executives , advertisers known companies , mainstream media , the advertising industry experts , nearly 500 people attended the forum .

Hou Yunchun going to participate in the Global Advertiser Week 2013

Hou Yunchun going to participate in the Global Advertiser Week 2013


Request of the World Federation of Advertisers ( World Wide Union ) Secretary Stephen Locke ( Stephan Loerke ) invitation of the President, the president of China Association of National Ad Hou new Yunchun led a delegation to Brussels to attend the activities of the Global Advertiser Week 2013.

Global advertisers Week 2013 activities mainly linked by the World Wide Executive Committee meetings and plenary sessions March 5, 2013 Global Marketing Conference March 6 , World Wide Union Chief Marketing Officer Roundtable 3 on May 7 and the World Association of National Advertisers Guanglianda National Council March 8 , four parts .

In addition , 2013 marks the 60th anniversary of the World Wide Union , advertisers during the week , the committee also held a typical celebration .
One , was elected president Hou Yunchun Wide World Union Executive Committee on March 5 , from the United States , Britain , France , Belgium , Canada , Germany , Norway , India , Brazil , Russia and 14 other countries on behalf of the Association of National Advertisers and L ' Oreal , American Unilever , Procter & Gamble , Intel , IKEA , Ferrero , McDonald's and other companies on behalf of 34 members attended the meeting of the executive committee of the World 2013 Guanglianda first .


At the meeting , I will be nominated as Hou Yunchun new president of the executive committee members . The nomination of the world in an afternoon plenary Guanglianda Congress in the form of a secret ballot by a unanimous vote .
Second , Hou Yunchun life Guanglianda Council President spoke praises March 8 morning , the Association of National Advertisers Wide Union ' World Council held meetings .

Beginning of the meeting , the Secretary General of the World Wide Union , participating countries Mr Stephen Locke solemnly introduced by the representative of the National Association of Advertisers Hou Yunchun elected president I will be a new president and a member of the Board of the World Wide Union , and the President's request first Marquis presidential statement Hou welcoming and supportive .

Hou Yunchun 2012 China introduced the president of the Association of National Advertisers General Assembly convened around after adjusting functions of the department , a clear link is positioned to rationalize work think the employment situation , a brief introduction in the year 2013 I will be implemented in several major projects , including China promises " autonomy project " 2020 marketing - marketing for growth " research projects , planned projects , such as the Asia - Pacific Institute for CI , and many other units of local government cooperation and so on .

Hou said the President in the case of the global economic crisis , in 2012 China maintained a growth rate of 7.8 % of GDP , is being held " two sessions " will determine this year's economic growth target for economic and social development of the work is fully deployed , the Chinese economy will maintain growth of about 7.5 percent of China as the second largest economy in the world .

The third largest advertising market remains an open attitude , welcomed foreign companies to develop business in China , China Association of National Advertisers will continue to expand their horizons and ideas to improve the ability to serve its members and the quality of power through the accumulation of sediments , and explore the development road suitable for association China.

Finally , Hou Shi Guang Lian President thanked build this relationship with the member countries and the exchange of learning media , after returning to further study and stated digestion meeting content . Delegates Hou president 's speech with warm applause , appreciated .
Third , Hou Yunchun president and secretary general of the World Guanglianda held a special meeting on March 8 afternoon , the president of World Wide Hou Yunchun related to Steven Locke Secretary General held a special meeting .

Hou Steven Locke introduced the Chinese president of the Association of National Advertisers 2013 work plan , Steven Locke also Secretary General of the China Association of National Advertisers carry out the work raised many pertinent suggestions , talks to further deepen mutual understanding , help expand bilateral cooperation in space .

19 New Voice Actions from Google Glass

Although it will be launched next year , Google continues to enrich the features of Google's smart glasses Glass hers before being released to the public . One is the latest firmware update and expand the voice command feature Google Glass .

All voice commands are claimed to be used for daily activities . For example , if you look at the beautiful scenery and want to capture the moment , simply say " capture a panorama " and Google Glass will automatically aim at the image through the camera .

There are at least 19 new voice commands are added to the Google Glass that can be utilized , in addition to OK Glass . The voice commands are more ear - catching sounds , some of which are call me a car , translate this and tune an instrument .

Here's a list of Google adds voice commands :- Remind me to- Show a compass- Start a bike ride- Add a calendar event- Call me a car- Capture a panoramic- Check me in- Play music- Record a recipe- Start a round of golf- Start a run- Start a stop watch- Start a timer- Translate this- Tune an instrument- Created a 3D model of- Find a recipe- Learn a song- Play a gameIn addition to the new voice commands , Google will also update the firmware -based commands the eye ( eye command ) are new . One of them is a double blink detector to perform command quickly .

Watched YouTube videos of a total of 40 % Mobile Devices

Trends to watch YouTube began in 2007 . At that time , Apple puts YouTube client application on the iPhone . Steps taken by the Cupertino-based company also managed to create a new trend that is quite impressive .The mobile device has become a device that is widely used to support the activities . Multimedia features and internet access provided in the device put to good use to watch it online on YouTube .

In the last year YouTube video audience of mobile devices reached 25 % , while in 2011 the number reached 6 % only .But you know, I think about 40% of video watched on YouTube turned out to be accessed from mobile devices . The number of mobile device users who accessed YouTube known to experience significant growth in recent years 
.However , Apple removing YouTube client application in iOS 6 . Despite that iOS device users can still enjoy YouTube of specific applications provided by Google in the Apple App Store , with an ad before the video starts of course .

Now, Google has provided a YouTube application in a wide range of mobile device platforms either iOS , Android or BlackBerry . The application continues to be developed with a range of facilities and features that support YouTube videos can be enjoyed with a better experience .